Ashley Lowe is a writer and content consultant based in Sydney.

Her career began, as many good stories do, in the pages of a magazine. Cutting her teeth in the heyday of print journalism, Ashley learnt how to chase a good lead and find the human thread in almost any subject, before making the leap to digital.

Brand-side, Ashley led content, editorial and marketing direction for some of Australia's best-loved health and lifestyle names, among them The Beauty Chef and I Quit Sugar. In these roles, she honed her skill for marrying storytelling and strategy — understanding that the best brands need both.

In 2019, she made the leap to freelance. These days, her time is split between the two things she loves most: writing and building. She continues to write for some of Australia's leading digital publications, including Body + Soul and Mamamia, and is also the co-founder of Cultivate Studio, a creative and marketing agency.

In between deadlines, she is working on her first memoir.

Across a feature, a brand voice or more long-form copy, she continues to chasethe same thing: writing that's honest, considered and worth someone's time.